The Girl Habit was born from a lifelong journey to understand, embrace, and care for natural hair. Growing up, Leore straightened her hair throughout childhood and adolescence, trying to look more like the women she saw in magazines and movies. What began as a desire to fit an ideal image of beauty eventually became the starting point for something much more personal: learning to see beauty in her own natural texture.
The Girl Habit originally began as a blog where Leore shared models and actresses who inspired her. But as her own career in modeling evolved, so did her definition of beauty. One of the moments that changed everything was her first major editorial shoot in California with a renowned photographer and hairstylist. Instead of straightening her hair, the stylist transformed it into big, wild curls. Paired with the wardrobe, the movement of her hair, and an ocean backdrop, the image connected Leore to something she hadn't fully embraced before—her Moroccan roots.
For the first time, she saw her natural hair not as something to control, but as something that expressed who she was. That experience stayed with her. As Leore found greater success in modeling—and, more importantly, grew into herself—her confidence grew alongside her hair. She began learning how to properly care for her natural texture, preparing her hair for shoots, experimenting with products, and watching how professional hairstylists worked with her curls to bring out their movement, volume, and individuality.
Through photographs and moving images, her hair became more than part of her look. It became part of her identity. It represented her energy, her roots, and the confidence she had worked to find. Natural is beautiful.
That belief became the heart of The Girl Habit. Leore began organically sharing what she had learned about caring for natural texture—how to wash it, set it, style it, and bring out the best in it without fighting what naturally grows from your head. What started as personal experimentation became years of testing, learning, and developing formulas designed around the realities of textured hair.
After years of experimenting with products and perfecting her own routine, Leore created The Girl Habit haircare to share the formulas she had always wished existed: effective, beautiful, uncomplicated products that make caring for natural texture feel easier. The Girl Habit is not about changing your hair. It’s about understanding it. It’s about embracing every curl, wave, bend, and twist—and finding confidence in the hair that is uniquely yours. Because natural hair isn't something to fix. It's something to know, care for, and celebrate.
